November 27, 2009
Being given a breif

A good friend of mine has been given a breif to make a viral video on “how to make the perfect cup of tea” which he finds creatively unchallenging however it’s given me something new to research. I’ve remembered how good it is to have a new project or thing each day to research as my current projects have been the same since october they’re feeling a bit stagnant so even though this is only tea; its something new.

Video documentary subjects:

  • TeaSmith near the Spitalfield market, seriously back to basics tea, no mass production and probably very little milk and sugar. This is tea for the taste and they’ll tell you how to have it. Excitingly they do tastings, masterclasses and tea and chocolate combination tasting for the advanced palate: 6 Lamb Street E1
  • Yumchaa is the “innocent smoothie” of the tea world. Sure it might not be as good or as knowlegable as TeaSmith but they’ve spent more on populist “authentic” branding. Very wide range of herbal’s and a full range of black red and green infusions to find the perfect one would be almost impossible when you’re this spoilt for choice. But maybe that’s the problem they might diplomatically say that there is no perfect cup of tea, and that’s not the answer we’re after: www.yumchaa.co.uk (all over london)
  • Tea Palace on westbourne grove (the West bit) looks luxurious offering a basic cream tea through High Tea to Champagne Tea at the top of the menu as far as I can remember. Set up with the same ambition of TeaSmith, to introduce green, white and oolong teas to us uncultured brits. Where the two institutions differ is that Tea Palace present tea in the british cream tea tradition whereas TeaSmith stay closer to their Oriental roots. Still what’s the perfect cup of tea without a scone, clotted cream and Jam? www.teapalace.co.uk
  • Winning the Tea Guild Award of Excellence 2009 means that there’s even more of a reason to go to Liberty. If christmas shopping gets too much, If ANY shopping gets too much (even if you’re shopping online at home) Go to the liberty tea room to have a serious cream tea. Its indulgent and fantastic: Ground Floor, Liberty of London

Awesome. I’ll post a link to the vid if he goes through on any of my suggestions, at the moment whittards is the prominent “tea expert” but theres more than whittards to tea out there. Like there’s more to coffee than Starbucks.

This was fun.